Designing for one

So they’re saying the bank in Silicon Valley that provided cheap money to founders and startups going bust is going to usher us into a new chapter. No more risky money. No more moving fast.

This world of a great idea being funded in excess is far from where we are in Lapland. We live in a world of the exact opposite of move fast and break things. We move slow. “What’s another week” turns into months, and years.

As we’re planning the 2023 and 2024 activity calendar I’m seeing a shallow pattern of attendance to Hansaram being between 1 to 7 people at one time. Annual attendance might well be under 200, including gallery exhibition ticket sales.

I want to bank on this number. Having the luxury to design for individuals as well as creating a good social group dynamic and reap the benefits that can only be achieved with a critical mass of people is how we’re trying to get some good ground clearance in order for us to move forward.

Focusing on a limited number of people we invite to our events, retreats, means that we can be more attentive in general. The guest really becomes an individual for our design process, and not only a data point somehow.

The challenge is keeping it simple. The goal is to make it easy to understand what we do and why. And as we try things simplicity slips and my understanding of what and why becomes difficult to grasp. We don’t yet know what type of modality/activity that will be the force that pulls us ahead - it might well be that none of the things we are planning to do this year and next will define our next 10 years.

It takes a while to reach that state/stage of confidence and stability. I’m patient but also restless. I just hope we can figure out the multiple equations being rolled out as we soon open the house.

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